How Do Free Apps Make Money In 2022?

One of our sales representatives will revert to you as soon as possible and discuss such apps that make money and how it is possible. The cost also varies as per your selected types of apps and their technology. Now, have a look at these pros and cons and decide for yourself whether to go for this monetization model or not. They used video as well as interstitial ads in their smartphone game to create natural breaks in between game sessions.

how do free apps make money without ads

Additionally, apps will need to worry about e-commerce integration issues and creating a disjointed shopping experience for users. Freemium upselling is a low-maintenance app monetization tactic that is compatible with other monetary approaches. However, app developers should understand that the method also has some drawbacks, such as revenue fluctuations and extra maintenance costs. Additionally, users can easily abandon the app without concern since they got it for free. Developers can promote and sell affiliates’ services or products for the revenue split based on a number of installs and clicks.

Provide as much information about your users as possible, including geographical location, age and gender, app usage, in-app purchasing behavior and more. The more you know about your audience, the better you can target them. This type of targeting involves collecting data about a user’s browsing activity and then using it to deliver ads that are relevant to them. That’s why it’s so important that you target the right customers for your brand and product. Advertisers usually prefer CPC over CPM as it’s more measurable and predictable for both parties involved in the campaign.

In comparison with mobile gaming apps, non-gaming apps are highly preferred in crowdfunding. Let us analyze the plus and minus points of this monetization strategy. This report has definitely left you aw-struck if you think free apps are non-profitable. 98% of the revenue in the app market is generated by free apps. On the other hand, Statista mentions that 96.9% of Android apps were free of cost. Global mobile application by store type has seen tremendous growth since 2016 of which Apple Store has a high demand.

Meta posted a net income of $10.285 billion on $33.671 billion in total revenue for the fourth quarter of its 2021 fiscal year , the three-month period ended Dec. 31, 2021. Approximately 97% ($32.639/$33.671) of the quarter’s total revenue, or $32.639 billion, was advertising revenue. The remaining revenue contributors were the company’s Reality Labs segment and other sources. Be clear about what app users will receive if they click on an ad.

There are mainly 4 types of display ads that are displayed by the app providers for monetization. But, as an app owner, you need to monitor whether the targeted users are finding these ads entertaining or are they adblocking them. On the whole, there is plenty of ways to make money with your free app.

If you have or plan to develop a free mobile app and want to learn more about app monetization strategies, this article is right for you. Below, we explain how to make money from an app, and how to choose one that will work for your app. The steps of making an app consists of wire-framing, app design, and programming. If you hire an experienced and skilled mobile app development company like us then you will have steady and concrete app development. It all depends on your app development idea and its basic gist to the firm you are approaching for development.

Most Promising Android App Development Trends For 2019

Although, you’ve to keep users hooked in your free mobile apps so that they keep paying. Generally, this model is used by game publishers, mostly because of digital money. In fact, half of the games provide more than one game currency such as gems, coins, and gold.

In order to have a successful monetization experience, you have to consider using platforms that specialize in advertising and can turn any app type into profitable one. There are numerous platforms to make it happen, we’ll review some of the most popular ones. When your app idea already exists in the market, the competition is higher.

  • In order to have a successful monetization experience, you have to consider using platforms that specialize in advertising and can turn any app type into profitable one.
  • The developer can provide users with free trial period and charge the subscription fee for an access without restrictions.
  • For this purpose, it’s also good to be armed with analytical tools that will help you indicate lifetime customer value, free-to-paid conversion rates, etc.
  • If you’re knee deep in the app development and don’t have time to think about monetization, trust this to companies that already have demand and budgets from specific advertisers.

And despite the mobile app developers think of native ads as the best strategy, it is the most hated by users. These ads are displayed automatically and generally used as a reward video in exchange of some in-app rewards. For example, by watching the ad video, the app users can get the app currency which can be useful for either unlocking levels in the game or getting additional features. One of the most common ways to monetize an app is to collect user data and sell it to third parties, usually advertisers. That often puts data at risk because it may be inadequately protected in transfer. Furthermore, those third parties may not protect the data well and it could be accessed by cybercriminals for identity theft or targeted attacks, among other possibilities.

Balance User Experience And Advertising

The choice of strategy comes last when the development of an app is almost completed. So no matter what your attitude to the in-app ads is, you can’t deny they’re prospering and bringing huge revenues. Based on this data, you can build on competitors by offering your target group more useful options. Addressing the questions above will help you pick the right way. Statista, at the time of December 2019, 90.8% of iOS apps were free, and for Android ones, this number is even higher.

While approaching a brand , you need to make sure that they have the same agenda of targeting the audience. Another interesting answer to “how to get money from an app” is by getting sponsorship. However, this monetizing method is suitable only if you already have a particular niche user base. If you’re good and perfect with coding and developing an app, the chances to become rich get increased. If you wish to see your app in the top list of any app store, you need to know how to make an app and how to monetize from a free app. There are many affiliate network companies like AdMob, Flurry which can help your app to affiliate.

You’re likely aware that apps collect a large amount of user data, especially regarding usage and behavior patterns. The data sold typically contains information on personal preferences, social media accounts, and even user email addresses. If developers can collect enough data from their app, they can make a significant profit from it. During the previous year, the most popular free app revenue stream was advertising, but it also was the most annoying .


The new subscription model advocates recurring fees over one-time subscriptions. Now that you have understood how do free apps make money, let us understand the pros and cons of app monetization strategy with Ads. Native apps appear in the app as a natural element for a product or app promotion.

While you make money using your free apps, you might make mistakes too. It is therefore advisable to know about the mistakes to avoid in advance before it ruins your plan. However, your application idea should be unique and promising in order to convince investors to donate a reasonable amount of funds. A popular example of this monetizing method is, Subway & Marriott. You can either share the profit or opt for a monthly sponsorship fee from the one with whom you collaborate with. When you feel like you have established a satisfactory relationship with your audience, you can start thinking about sponsorship.

The charts speak for themselvesA more universally adopted model is subscription-based. The top-grossing free apps, Pandora and Tinder, both fall into this category. In 2016, Match Group reported generating over $285.3 million in revenue. Tinder charges $9.99 monthly for a Tinder Plus subscription, and $14.99 for a Tinder Gold subscription. In-app purchases, which offer enhancements for purchase from within the application. In a game, for example, users may have the option of upgrading their skill levels or buying currency, characters, tools or weapons.

How Do Free Apps Make Money In 2021?

For example, media apps such as Netflix, Spotify, and Google Play Music uses this monetization plan to provide services to their users. Newspaper apps such as Wall Street Journal and the New York Times have over one million annual subscriptions to their app’s digital content. Not only can this method produce a measurable profit if done correctly, but it also offers minimal disruption to the user experience. Additionally, developers should keep in mind that working with the wrong people or businesses could negatively impact the app’s ROI. That said, it tends to only be truly effective for apps with a large user base.

Avoid including multiple monetization methods in a single app. When you plan to do contextual marketing of products or services. Exactly opposite to auto-renewable in-app purchase is a non-renewable in-app purchase. The service doesn’t get renewed itself unless the user decides to.

how do free apps make money without ads

As per the statistical data, the most effective monetization method in 2019 is the use of rewarded video ads. This invites an opportunity for both the app provider and customer, as once the user watches an advertisement, they receive points and app bonuses. Most of the time, you download an app from the app store and simply start using it. Naturally, developers who offer apps for free expect payment or profit in some other form. If you’re planning to develop an app and are unsure how a free app brings profit, the following article provides clarification. Remember that whichever money-making option you choose, you need to understand that only a small ratio of your users will help you get revenues from your application.

Favorable Situation To Opt For Sponsorship Model Are:

Meta relies on Reality Labs to build out its virtual universe, the metaverse. Although Meta expects healthy returns in 2022, recent developments, such as Apple’s operating system release, threaten ad revenues. The ad revenue model of in-app ads for mobile apps is different from the typical online business models.

Cost Per Mille Cpm

It implements various app monetization tools at your disposal. Android takes care of their developers and offers its own solution to freemium called How Do Free Apps Make Money: Earn Money with Apps Androids In-App Billing tool. Meanwhile Apple also has its native system that offers users to purchase your in-app content or subscriptions.

In-app purchases are another excellent way for free apps to earn revenue by offering special content or more detailed app features. Some common examples include powerups, extra lives, or access to restricted levels in mobile games, or unlocking better, more complex features in other types of apps. One of the most popular free mobile gaming apps using this model of revenue creation is Angry Birds, which offers an enhanced user experience through access to in-app purchases. According to a mobile application development business, in freemium upsell, customers can download apps for free but must pay for additional or premium services.

This comes out to an approximated monthly revenue of $500 million. In-app purchasing makes up the majority of revenue for mobile games. There are multiple ways in which you can make money using your free apps. However, before you start generating revenue, you need to make sure that you already have a large chunk of audience to attract.

Try playables – game ads in video format with a motivational message in the end. Gradually more app owners use them as the main way of enticing new consumers. Such ads are funny and engaging, they are increasingly gaining popularity.

Best Aso Strategies: Apple App Store Vs Google Play Store

On the downside, you will have to establish and keep up high data security standards. Also, in case of data leakage and misuse, you will bear direct responsibility. This app monetization strategy will enable you to build a customer community while the work on an application is still in progress. On the downside, crowdfunding is time-consuming, and chances are, you won’t eventually raise enough money.